A performance marketing and communication specialist with 22 years of experience, implementing innovative online and offline marketing initiatives that have driven over 6X ROI. B2B | Ex JSW | Ex UpGrad
Looking for my next opportunity
to make a change.
The digital way.
This is me
An accomplished professional with over 20 years of extensive experience in Marketing and Corporate Communication. Proven ability and skillsets to provide innovative, forward-thinking, and team-oriented leadership, focused on providing sustainable business growth for startups as well as established organizations.
Performance Marketing Content Marketing Digital Marketing Campaign Management Branding Social Media Events and Exhibitions Advertising (ATL, BTL) Creative Initiatives SEO and SEM Corporate Communication Internal Communication CRM Competitor Analysis Lead Generation New Product Development AI Website design
I devise and implement strategies for organizations to improve their brand awareness and maximize revenue growth.
KEY STRENGTHS
• Experience in planning, managing and executing global marketing and PR campaigns resulting in greater exposure and awareness with PR agencies journalists, editors, media, analysts, bloggers, third-party experts and influencers
• Led content marketing strategies which included marketing collateral, editorial blogs, advertorials, advertisements, press releases, white papers, case studies, newsletters and website content
• Managed in-house team and various PR, event management and advertising agencies globally including the US, Russia, South America, Middle East, overseeing all social media, external and internal communications, exhibitions and events with more than1M budget
• Built a sales – marketing eco-system to increase sales qualified leads from 10 per month to over 300 leads per month
• Collaborated with executives in reputation management, corporate positioning, thought leadership and crisis communications initiatives
• Contribute to the company's growth, engaging in change management and building and establishing the marketing and communications team.
• Coordinated and directed 50+ global trade shows, events, and conferences, collaborating with the team to develop all the sales generation activities and marketing campaigns, leading to international expansion efforts in EU and South America
CORE COMPETENCIES
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• Team Management
• Brand Development & Story Telling
• Product Marketing & Content Marketing
• Corporate Communications
• Global Marketing Campaigns
• Media & Industry Analyst Relations
• Event & Conference Management
• Web Design, Analytics & SEO
• Thought Leadership
• Agency Management
• KPI Measurement/Attainment
• Revenue Growth & Strategy
• Investor Relations
• Social Media & Community Growth
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My expertise lies in successfully conceptualizing and implementing innovative marketing initiatives—including both digital and traditional media channels—to drive market impact and expansion for the companies I was associated with. I possess a deep understanding of product development/distribution, advertising, market research, and social media management.
Additionally, my proven talents in event strategy, branding, and customer analytics position's me to make a significant impact on your organization.
Few organizations
I worked with
My aspiration is to create communication strategies that differentiate your brand from the herd while driving your organization's revenue growth.
upGrad
